QUALITY DESIGNS IN MEN’S CLOTHING
As the Turks look for comfort in a suit, the Italians go for fit clothing whereas the Germans prefer plain suits. Joachim Hensch, General Director, Hugo Boss Production Centre, who visited Department of Fashion and Textile Design, Faculty of Fine Arts and Design, Izmir University of Economics, shared valuable information on design principles, quality, historical development, branding, and production technologies of men’s attire with students.
Hensch, who attended the “Fashion Design-Collection” course coordinated by Özge Dikkaya Göknur and Seda Kuleli, said that, “Suits play an important role in men’s clothing. Fabric and lining especially need to be brought together with an excellent craftsmanship. Therefore, we still give a particular importance to hand sewing and traditional tailoring. We are working hard to keep the sewing tradition alive.”
‘Badly-Sewn Suits Destroys the Man’s Image’
Ill-fitting, badly-sewn suits shatters the image of a person, and that dressing style differs from country to country, said Hensch. “For example, the Germans prefer more comfortable and plain clothes whereas the Italians prefer tight fitting suits. Turks also want to feel comfortable in a suit,” said Hensch.
When Retired Italian Tailors Move to China…
Hensch reported that creating a suit in men’s clothing was an art where two dimensional fabric was transformed into three dimensional. He also said that the seaming where the shoulder combines with the underarm was the most significant detail in making sure that the jacket fit the body properly. Hensch said that established brand names producing suits all had designs unique to them. He said that designs showed differences based on cultures and time, and that a suit from China might have Italian characteristics and craftsmanship because of the fact that tailors who continued to work in China after retiring in Italy. Hensch recommended the students not to make any sacrifices when it came to the quality of suit product group.
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